Nowadays, most consumer goods can be acquired online. In the past, people visited showrooms to purchase their kitchen or living room. Today, consumers eagerly click through a large number of web pages to find the item they desire.
Few days pass before they retrieve their item from their mailbox or the post office for bulkier packages. Modern individuals no longer leave their homes; large food chains provide them with daily sustenance. They read their favorite newspaper on their tablet, and they book their holidays on the same tablet. Madame's wardrobe is joyfully filled by online boutiques, while Monsieur's sportswear arrives directly from his favorite supplier, also via the internet.
But when Madame and Monsieur wish to enjoy a glass of wine, it is still very rare for them to order it online.
Despite the constant use of tablets and smartphones, our society still feels the need to know the nectar it will consume in the company of family or friends. Thus, tastings at wine fairs or directly in cellars still have a bright future. Wine enthusiasts still feel the need to discuss with the winemaker, to hear their joys and sorrows. We cannot yet, and thankfully so, taste wines on a tablet! Even young people, addicted to new technologies, prefer to visit us to receive advice before purchasing.
Wine is strongly linked to social life; it has been this way since its consumption began. We rarely drink alone; we drink to celebrate an event, to mark an important life passage, to lift our spirits. We drink for the pleasure of sharing. In front of a tablet, one is alone. Unless one is shopping with a glass of wine in hand!
