{"id":3480,"date":"2026-01-22T20:39:58","date_gmt":"2026-01-22T19:39:58","guid":{"rendered":"https:\/\/dev.rouvinez.com\/history-family\/"},"modified":"2026-05-28T08:20:11","modified_gmt":"2026-05-28T06:20:11","slug":"history-family","status":"publish","type":"page","link":"https:\/\/dev.rouvinez.com\/en\/history-family\/","title":{"rendered":"History & Family"},"content":{"rendered":"
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A family of winemakers<\/em><\/strong> in Valais since 1945<\/h1>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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For four generations, the Famille Rouvinez has cultivated vines in the heart of Valais. Balancing family tradition with a pioneering spirit, they craft wines that reflect the richness of Alpine terroirs and the evolution of know-how passed down from generation to generation. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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The key moments<\/strong><\/em> in our history<\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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\n <\/span>\n <\/div>\n 1945<\/span>\n \n <\/div><\/div>\n\n
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\n <\/span>\n <\/div>\n 1947<\/span>\n \n <\/div><\/div>\n\n
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\n <\/span>\n <\/div>\n 1978<\/span>\n \n <\/div><\/div>\n\n
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\n <\/span>\n <\/div>\n 1983<\/span>\n \n <\/div><\/div>\n\n
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\n <\/span>\n <\/div>\n 1990<\/span>\n \n <\/div><\/div>\n\n
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\n <\/span>\n <\/div>\n 2007<\/span>\n \n <\/div><\/div>\n\n
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\n <\/span>\n <\/div>\n 2011<\/span>\n \n <\/div><\/div>\n\n
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\n <\/span>\n <\/div>\n 2013<\/span>\n \n <\/div><\/div>\n\n
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\n <\/span>\n <\/div>\n 2019<\/span>\n \n <\/div><\/div>\n<\/div>\n <\/div><\/div>\n<\/div>\n<\/div>\n\n
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The beginnings of the family adventure<\/h3>\n<\/div><\/div>\n\n

Chr\u00e9tien and Marcelline settle in G\u00e9ronde and lay the first foundations of the family\u2019s winemaking adventure.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Founding of the Rouvinez winery<\/h3>\n<\/div><\/div>\n\n

Bernard and Hermine Rouvinez officially establish the winery in G\u00e9ronde, marking the birth of the family business.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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The third generation takes over the estate<\/h3>\n<\/div><\/div>\n\n

Jean-Bernard and Dominique Rouvinez take over the management of the company and continue developing the family vineyard.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Birth of Tourmentin<\/h3>\n<\/div><\/div>\n\n

First vintage of Tourmentin<\/strong>, the first Valais blend aged entirely in barrels, marking a major milestone in the history of wine in Valais.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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A new cellar and an iconic estate<\/h3>\n<\/div><\/div>\n\n

Inauguration of the barrel tunnel and acquisition of Domaine Ch\u00e2teau Lichten<\/strong>, a major terroir in the Valais vineyard.<\/p>\n<\/div><\/div>\n\n

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Discover the range<\/a><\/div>\n\n
View the estate<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Modernisation of the G\u00e9ronde winery<\/h3>\n<\/div><\/div>\n\n

The historic winery is fully renovated to combine winemaking tradition with modern technologies.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Creation of the C\u0153ur de Domaines range<\/h3>\n<\/div><\/div>\n\n

A collection of wines that highlights the emblematic grape varieties grown across the family\u2019s different terroirs.<\/p>\n<\/div><\/div>\n\n

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Discover the range<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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The fourth generation joins the adventure<\/h3>\n<\/div><\/div>\n\n

V\u00e9ronique, Fr\u00e9d\u00e9ric and Philippe Rouvinez join the family business and continue its development.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Launch of the Nez Noir range<\/h3>\n<\/div><\/div>\n\n

The Famille Rouvinez\u2019s first organic wine, inspired by Valais\u2019s emblematic sheep and by a commitment to sustainable viticulture.<\/p>\n<\/div><\/div>\n\n

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A story of passion and passing on<\/h2>\n<\/div><\/div>\n\n

The story of the Famille Rouvinez begins in 1945<\/strong>, when the first vines are cultivated with the ambition of producing authentic wines, deeply rooted in their terroir.<\/p>\n

Over the decades, each generation has helped develop and refine this vision: understanding the soils, selecting the most suitable grape varieties, and revealing the unique character of Valais vineyards.<\/p>\n

Today, this family passion is expressed through several estates and wines recognised for their precision and identity.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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Four generations in the service of terroir<\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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Passing on know-how lies at the heart of the family philosophy.<\/p>\n

From vine to cellar, every stage of the work is based on careful observation of nature and a constant pursuit of balance between winemaking tradition and oenological innovation.<\/p>\n

This family continuity helps preserve a long-term vision: producing wines that respect the terroir, the seasons, and future generations.<\/p>\n<\/div><\/div>\n\n

Estates & Expertise<\/a><\/div>\n<\/div>\n<\/div>\n\n
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The Famille Rouvinez<\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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V\u00e9ronique Besson-Rouvinez<\/p>\n<\/div><\/div>\n\n

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Philippe Rouvinez<\/p>\n<\/div><\/div>\n\n

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Fr\u00e9d\u00e9ric Rouvinez<\/p>\n<\/div><\/div>\n\n

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Jean-Bernard Rouvinez<\/p>\n<\/div><\/div>\n\n

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Dominique Rouvinez<\/p>\n<\/div><\/div>\n\n

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V\u00e9ronique<\/em><\/strong>
Besson-Rouvinez<\/h2>\n<\/div><\/div>\n\n
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His background<\/h3>

Daughter of Jean-Bernard and Claudine Rouvinez, and sister of Fr\u00e9d\u00e9ric and Philippe, V\u00e9ronique joined the family business in 2005 after studying food science engineering at ETH Z\u00fcrich.<\/p>\n<\/div><\/div>\n\n

His role in the company<\/h3>

Today, she oversees the estate\u2019s winemaking, from grape reception to ageing in the cellar. Her work also involves continuously optimising production methods to improve the precision and quality of the wines. <\/p>\n<\/div><\/div>\n\n

His signature<\/h3>

Bringing a scientific, rigorous approach to winemaking while preserving the expression of Valais terroirs.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Philippe<\/em><\/strong>
Rouvinez<\/h2>\n<\/div><\/div>\n\n
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His background<\/h3>

Son of Jean-Bernard and Claudine Rouvinez, and brother of V\u00e9ronique and Fr\u00e9d\u00e9ric, Philippe joined the family business in 2013 after studying economics at the Universit\u00e9 de Saint-Gall (HEC St-Gall).<\/p>\n<\/div><\/div>\n\n

His role in the company<\/h3>

Today, he leads marketing and sales activities and contributes to developing the family\u2019s wines in Swiss and international markets.<\/p>\n<\/div><\/div>\n\n

His signature<\/h3>

Building bridges between family tradition and today\u2019s wine lovers, so that the estate\u2019s wines can be discovered far beyond the Valais vineyard.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Fr\u00e9d\u00e9ric<\/em><\/strong>
Rouvinez<\/h2>\n<\/div><\/div>\n\n
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His background<\/h3>

Son of Jean-Bernard and Claudine Rouvinez, and brother of V\u00e9ronique and Philippe, Fr\u00e9d\u00e9ric joined the family business in 2009 after studying at HEC Lausanne.<\/p>\n<\/div><\/div>\n\n

His role in the company<\/h3>

He oversees the company\u2019s administrative and financial aspects while actively contributing to the management and development of the family vineyards in Valais.<\/p>\n<\/div><\/div>\n\n

His signature<\/h3>

Maintaining the balance between managing the business and respecting the land, convinced that the quality of a wine always begins in the vineyard.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Jean-Bernard<\/em><\/strong>
Rouvinez<\/h2>\n<\/div><\/div>\n\n
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His background<\/h3>

Son of the founders Bernard and Hermine Rouvinez and brother of Dominique, Jean-Bernard joined the family business in 1970 after training as an oenologist and viticulturist at Changins.<\/p>\n<\/div><\/div>\n\n

His role in the company<\/h3>

Together with his brother Dominique, he contributed to the estate\u2019s development and to the evolution of winemaking methods that have shaped the winery\u2019s history.<\/p>\n<\/div><\/div>\n\n

His signature<\/h3>

Passing on the experience and vision that have shaped the estate, while supporting the new generations as the vineyard continues to evolve.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Dominique<\/em><\/strong>
Rouvinez<\/h2>\n<\/div><\/div>\n\n
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His background<\/h3>

Son of the founders Bernard and Hermine Rouvinez and brother of Jean-Bernard, Dominique also joined the family business in 1970 after studying oenology at Changins.<\/p>\n<\/div><\/div>\n\n

His role in the company<\/h3>

Today, he oversees the tasting committee, which ensures the consistency and quality of the wines produced by the family.<\/p>\n<\/div><\/div>\n\n

His signature<\/h3>

Being the guardian of the house style, ensuring that each vintage remains true to the identity of Rouvinez wines.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Pioneers of innovation<\/em><\/strong> in Valais<\/h2>\n<\/div><\/div>\n<\/div>\n\n
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While tradition is essential, innovation is also part of the family\u2019s DNA.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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In 1983<\/strong>, the creation of Tourmentin<\/strong> marked a major milestone in the history of Valais wine: it became the first wine in the canton to be aged entirely in barrels<\/strong>.<\/p>\n

A few years later, the commitment to responsible viticulture was strengthened through the adoption of sustainable practices and the gradual development of organic viticulture.<\/p>\n

These visionary choices helped position the Famille Rouvinez among the key players in the Swiss wine landscape.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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A family committed to Valais<\/h2>\n<\/div><\/div>\n\n

Beyond wine, the family maintains a deep connection with its region.<\/p>\n

The estates extend across several terroirs in Valais, each with its own geological and climatic identity. This diversity makes it possible to cultivate a wide range of emblematic grape varieties such as Petite Arvine, Cornalin, Humagne Rouge, Syrah and Pinot Noir. <\/p>\n

Each wine thus becomes the expression of a place, a climate and a know-how.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Looking to the future<\/h2>\n<\/div><\/div>\n<\/div>\n\n
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Today, the new generation continues this family adventure with the same high standards: preserving the terroirs, developing sustainable viticulture, and continuing to showcase Valais wines.<\/p>\n

Between heritage and innovation, the Famille Rouvinez writes a new chapter in its story each year.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"dipi_cpt_category":[],"class_list":["post-3480","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.rouvinez.com\/en\/wp-json\/wp\/v2\/pages\/3480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.rouvinez.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev.rouvinez.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev.rouvinez.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.rouvinez.com\/en\/wp-json\/wp\/v2\/comments?post=3480"}],"version-history":[{"count":1,"href":"https:\/\/dev.rouvinez.com\/en\/wp-json\/wp\/v2\/pages\/3480\/revisions"}],"predecessor-version":[{"id":3481,"href":"https:\/\/dev.rouvinez.com\/en\/wp-json\/wp\/v2\/pages\/3480\/revisions\/3481"}],"wp:attachment":[{"href":"https:\/\/dev.rouvinez.com\/en\/wp-json\/wp\/v2\/media?parent=3480"}],"wp:term":[{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/dev.rouvinez.com\/en\/wp-json\/wp\/v2\/dipi_cpt_category?post=3480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}